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Where To Place Your CTA For Optimal Engagement
In my last post on the subject of CTAs, I talked about three of the most dramatic elements of a high performing, lead-generating call to action: the hook, the lead and the button. The final component...
View Article5 Things You Must Do To Convert a Lead Into a Sale
Bravo! You’ve generated some leads. Now what? If business development consisted solely of lead generation, more accounting, law and financial services firms would be a lot more successful. But it’s...
View ArticleBizActions Launches Salesforce® CRM Connector on AppExchange
Leverage the combined power of BizActions and Salesforce® to identify more leads and close more business. Enhance your ability to cultivate the leads generated through your BizActions niche email...
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Blog Roundup: 5 Posts on CPA Firm Lead Generation & Sales
Your CPA firm’s marketing and communications should educate, inform and offer value. They should also provide you with viable leads and sell your services. Here are five blog posts with tips and hints...
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How To Create A Sales-Oriented Calling Campaign
When you see “calling campaign,” you might cringe, thinking that it means telemarketing. It doesn’t. In fact, these two sales strategies are quite different. Telemarketing is mass calling with a...
View ArticleGet Physical: Give Your Messaging More Marketing Punch
Do your marketing messages punch through the noise hard enough to be memorable? One of your most difficult tasks as a marketer is to not have your message lost in the flood of emails, social media...
View Article3 Ways To Give Your Tax Prep Practice An Edge
If you think competition in the tax prep niche is intense, you’re right: There are 1.2 million tax preparers in the United States — more than the number of firefighters and police officers combined....
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Method Or Magic — What’s Your Approach To Lead Generation?
Ask accountants, lawyers or financial advisors what’s the key to business development, and you’ll probably hear “marketing.” They’re right — if by marketing they mean lead generation: the process of...
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The Final 3 Stops on our Email Marketing Cruise
Ahoy, marketing mateys! On the fourth and final day of our email marketing odyssey, we will check out the social media scene, review our email metrics and drop anchor at our final destination,...
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The 4 Secrets to Forging a Strong Rapport With Prospects, Instantly
(Spoiler alert: It’s all about the “ask”.) Whether you sell widgets to consumers or professional services to executives and high net worth individuals, it is absolutely vital to instantly establish and...
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